L'OREAL LUXE NEW ARRIVALS GALAXY
| Сlient: L’Oreal Luxe | Date: September 2011 | Location: Crystall Hall, Kyiv |
| 5 luxury brands: Giorgio Armani, Cacharel, Lancome, Yves Saint Laurent, Biotherm. Over 200 guests from several countries. A world of exquisite beauty and high fashion, delicate fragrances, and innovative cosmetics. When the luxury division of the world-renowned cosmetics giant — L’Oreal LUXE — presents its new arrivals for the 2011/2012 season, every detail matters. To organize an event of this caliber, it is necessary to meticulously coordinate many elements. PRoEVEnt agency helped create a sophisticated, top-tier event. |  |
 | On September 12th, in the state-of-the-art Crystall Hall, covering over 1500 square meters and located on the Pechersk Hills in the heart of Kyiv, all guests—more than 200 partners and consultants from sales points—were comfortably accommodated. |
| Elegant invitations, stylish entrance area design, and a carefully selected and trained team—thanks to all these elements, guests immediately found themselves in a world of beauty, high fashion, and innovative cosmetics. |  |
 | The unparalleled technical capabilities of the hall: the dome ceiling, multi-layered video projection, powerful sound, and intelligent ambient lighting created an impressive, imagination-stirring atmosphere. |
| To allow guests to get a closer look at the new products after the presentation, a separate area was allocated for each of the 5 brands: Giorgio Armani, Cacharel, Lancome, Yves Saint Laurent, Biotherm. |  |
 | Each luxury brand was represented by a demonstration space with unique stylish decor and a brand ambassador. |