Client:
Yves Saint Laurant
Date:
February 2011
Location :
ОК bar, Кyiv
The new Yves Saint Laurent 2011 makeup collection was presented at the OK bar in February this year. The agency organized the one-day seminar. It was as if we touched the greatness, and at the same time, the incomprehensible talent of the great maestro.
A well-known restaurant, cherished by Kiev's bohemian crowd, transformed into an all-encompassing runway of fame and glamour for one day thanks to our efforts.
At the presentation, all participants were able to test the new cosmetics line, as well as the new product—Rouge Pur Couture, "Lipstick for Winners," as it is described in press releases and advertising messages.
Among the achievements that the master himself is proud of, he highlights the following: "I created the core wardrobe for a woman that will never go out of style. My models are so versatile that they can be worn every season. This makes women independent of fashion trends, as style is more important than them."
And the absolute confirmation of the above is the hit of the season — the new fragrance Belle d’Opium, an enhanced version of YSL Opium. It is the embodiment of an exotic Eastern fairy tale about princesses, luxurious palaces, and distant lands. The new Belle D’Opium is a continuation of this story for modern women.
The creators of the fragrance were renowned perfumers Alberto Morillas and Honorine Blanc, who worked on the new composition for over four years.