Pro Event
The launch of the new fragrance La Vie est BELLE by Lancome
Client:
L’Oreal Luxe
Date:
July 2012
Location:
hotel Interconinental, Kyiv
The launch of the new fragrance La Vie est BELLE by Lancome took place in June 2012. The name La Vie Est Belle translates from French as "life is beautiful." This sensual and delicate fragrance sincerely answers one of the most profound questions: "What is happiness?"
The face of the new fragrance La Vie est BELLE was one of the most aristocratic and, at the same time, free-spirited and beautiful women of our time — Julia Roberts.
Elegant and aristocratic Iris Pallida, warm and sensual Patchouli, powdery Jasmine, delicate Orange Blossom, complemented by appetizing notes of vanilla, caramel, tonka beans, praline, and blackcurrant — these are the components of the new fragrance that journalists from leading Ukrainian media were introduced to at the InterContinental Hotel in Kyiv in June 2012.
The agency completed the full cycle of tasks related to press engagement and organizing the PR event. 
The presentation of the new fragrance La Vie est BELLE by Lancome was attended by: Philippe Refrey, CEO of L'Oréal Ukraine, as well as Tatiana Dumain and Laurent Domingues, the CEOs of L'Oréal Paris and L'Oréal Luxe.