Pro Event
Event in the World of Hairstyling - MATRIX Color Expedition
Client:
MATRIX                            
Date:
August 2015                       
Location:
Bugas Sea View
In early August 2015, a grand event in the world of hairstyling took place at the "Black Sea Bugaz" hotel. The talented and ambitious MATRIX Ukraine team invited 315 leading stylists and colorists from Ukraine, Armenia, and Georgia to the MATRIX COLOR EXPEDITION.
Over the course of two days, the guests of the expedition were able to participate in professional master classes, including one by Denis Rombut, a member of the MATRIX worldwide team, and be a part of the unique show by Ruslan and Yevhenia Nosach, the leading experts and senior technologists at L’Oreal.
"We are very proud of executing this project, the uniqueness of which was the very complex logistics of the event, during which the hotel turned into a large salon with all the necessary attributes, where we worked with 20 models," comments the managing partner of the agency, Lena Kim.
The culmination of the grand show was the "12 Zodiac Signs" fashion show, proving that the possibilities for the development of hairstyling art are limitless.
PRoEVEnt has been providing services in PR and MICE (marketing, incentives, conferences, events) for over 5 years. During this time, more than 100 events of various scales have been organized, from press events for 30 people to the 20th anniversary of one of the largest banks.
The agency's clients are industry leaders: Alfa-Bank, OTP Bank, PUMB, L’Oreal Lux, Kimberly-Clark, Samsung, Shell, HP, Dell, Intel.