Trainings for consultants
 | Since 2010, PRoEVEnt has been working with the L’Oreal Luxe brand as a strategic partner organizing trainings for consultants of cosmetic stores networks of Brocard and L’etoile. |
| PRoEVEnt has been holding educational programs for consultant for many years, the customer trusts our expertise and experience, with each of the projects becoming an innovative event. Such events are very important for L’Oreal, because consultants are true ambassadors of the L’Oreal Luxe brand. |  |
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| Launch of the new fragrance YSL Black Opium On February 11-12, 2015, the PRoEVEnt team organized the launch of the new YSL Black Opium fragrance for representatives of retail chains (salespeople and store managers). YSL Black Opium is a modern continuation of the legendary YSL Opium fragrance, which impresses from the very first notes, conveying a striking contrast of its components. The bitterness of coffee beans had never been used in women's fragrances in such quantity before, but here it is balanced by the radiance of white flowers. This fragrance will undoubtedly go down in the history of the YSL fashion house. The party was held in the new Black Party style. Guests were immersed in the atmosphere of a nighttime city, styled after the new YSL Black Opium commercial. With the help of decorations, lighting, video mapping, and white neon lights, the agency was able to immerse guests into the world of YSL Black Opium.  |
| Training for retail chain representatives On February 11-12, 2015, PRoEVEnt organized training for retail chain representatives (salespeople and store managers) on new products from the L’Oreal LUXE segment (brands Lancome, Yves Saint Laurent, Biotherm, Helena Rubinstein, Giorgio Armani). L’Oreal LUXE trainers professionally conveyed to the audience the rules for using and the main advantages of the new products. In addition to learning more about the L’Oreal LUXE products, all participants had the opportunity to test all the new arrivals of the season. The training took place in the new, largest, multifunctional Event Hall in Kyiv.  |
| Training and presentation of new products from the L’Oreal LUXE segment On September 15-16, 2014, PRoEVEnt organized a training and presentation of new products from the L’Oreal LUXE segment (brands Lancome, Yves Saint Laurent, Biotherm, Helena Rubinstein, Giorgio Armani) at the new Hilton hotel, in the heart of Kyiv. More than 300 retail chain representatives (both salespeople and store managers) participated in the two-day training. L’Oreal LUXE trainers professionally conveyed the rules for using and the main advantages of the new products to the audience. In addition to learning more about L’Oreal LUXE products, all participants had the opportunity to test all the new arrivals of the season. The presentation of the new fragrance from Lancome, La Vie Est Belle, and the monologue of a dramatic theater actress on femininity left particularly vivid impressions.  |
| LOREAL LUXE Trainings in Intercontinental |
 | The presentation and training on new products from the L’Oreal LUXE fall-winter 2013-2014 season were held at the InterContinental Hotel Kyiv, with the main event being the introduction of the new fragrance SI by Giorgio Armani. Luxurious and passionate, rich and soft, Si is a new interpretation of a chypre fragrance. Remaining on the skin, it continues to attract attention, awakening emotions. |
| In the history of such events, this was the largest in terms of participant attendance. Over two days, September 12-13, the training, which took place in the conference area, and the party dedicated to the launch of the SI fragrance, were attended by 350 guests, including directors and sales consultants from retail networks in the cosmetics sector of Ukraine. |  |
 | As a result of the tender announced by L’Oreal Luxe, our agency was able to provide the most efficient budget while ensuring high-quality service in line with the client's requirements. |
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| BIOTHERM Seminar |
| The French brand Biotherm introduces a new line for tired skin, Skin.Ergetic. The products are designed for women aged 30-40. "A woman's life has changed. The need to solve a huge number of tasks every day leads to physical exhaustion, and this primarily affects the face," says Charlotte Franceries, the international general manager of Biotherm. |  |
 | "Finally, we have cosmetics that fight fatigue, the scourge of the modern woman," echoes Yulia Rudenko, a well-known trainer at L’Oréal Luxe. |
| The agency's task this time was to combine a seminar on the new Biotherm cosmetics and to conduct the presentation of the new Cacharel Amore Amore Absolu fragrance. The challenge of the project lay in the stark difference between these two brands. |  |
 | Practical and innovative Biotherm with a conceptual focus on naturalness and fighting antioxidants, and completely romantic, enveloping, mysterious, like a first kiss, fragrance Amore Amore Absolu by Cacharel. |
| And here the theatrical concept of changing sets came to our aid. In just 20 minutes, allotted for the coffee break, the participants of the Biotherm seminar were transported from the blooming Biotherm garden to the mysterious world of a first kiss. |  |
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